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Set The Standard
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Set The Standard
How To Build A Run Club With Viral Content - Noah Rolete RawDawg Runclub #283
Want to blow up your own run club using social media?
This episode with Noah Rolete from RawDawg Run Club breaks it all down.
We talk about how Noah turned a small idea into a movement using nothing but authentic content, consistency, and a love for running that’s infectious. If you’re someone who wants to build something meaningful, this is the episode to watch.
We cover:
• How to grow a real community without spending a cent
• The exact content that made RawDawg go viral
• What makes a run club stand out on Instagram & TikTok
• How to stay consistent without burning out
• Why most guys play small and never start
If you’ve got an idea a brand, a group, a movement and you want to make it go big with content, this episode will hit home.
⚡ Noah’s Links:
Instagram (RawDawg Club): https://www.instagram.com/rawdawgclub/?hl=en
Instagram (Noah): https://www.instagram.com/noah.rolette/?hl=en
Official RawDawg Site: https://rawdawg.club/password
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Isn't it just crazy that we live in a world now where you can do literally anything, with the rise of social media, if you get out of your own way? Fear prevents us from moving forward, taking a leap, a leap of faith for being authentic and showing up as the person who we want to be. And what we don't realize is that who we are on social media creates the identity of who we think we are in real life. It's crazy that we live in a world where you can literally do anything with your life right now if you get out of your own way. So many people get stuck in the fear of I can't do this and I can't do that, and putting myself out there on social media is going to kill me or destroy me, because that's so scary.
Speaker 1:On today's show, we discuss how to get out of your own way. Have you ever had a dream that you've wanted to chase and there's a version of yourself who you've been desperate to come? However, fear has held you back. On today's show, we discuss how getting out of a nine to five job, getting out of your own way mentally and emotionally. Fear is killing people of social connection and we're living in a world right now where you can literally do anything if you get out of your own way, and with the rise of health and wellness, clubs are starting to die and the health and wellness scene and partying and having fun is on the absolute uptrend. And if you haven't been to a run club and experienced the high and the vibe, then you're missing out. And if you haven't started your own community and led your own space, you could also be missing out. And on today's show we have one of the founders of Raw Dog Run Club, one of the biggest run clubs in the world, which are literally taking over the space right now to show you how you can become the most authentic version of yourself and capitalize online when you do what you want to do and have fun. So let's welcome to the show today, guys.
Speaker 1:Noah Roulette. Noah, thanks for coming on to the show, Thank you. Thank you for having me. Dude, you're like a bit of a wild boy on Instagram, man. I would like to hear some sort of story around how you have had to balance work but also having like a crazy night out or something recently where you've been like, oh my God, this was absolutely wild and that shit's worked out for you as well.
Speaker 2:Fuck, honestly, la out for you as well. Um, fuck, honestly, la um, when we went down to la uh for raw dog, we had a. We met with the young la guys and we they ended up taking us to like the world series game. It was like we won the world series. It was like the world's first like um hit. I don't remember what the baseball tournament is. There was literally like my first baseball game, but it was like the greatest baseball game and they bet a bunch of money on it. They won like 15K and they were like we're getting bottle service, we go out, we're like clubbing. It's like two, three in the morning or four in the morning and like we were getting turnt. And then the next morning we had raw dog.
Speaker 2:We had to wake up at like 6 am and our apartment that we were staying at, the airbnb was like I don't know like two miles away and we were kind of late and so we decided to just run and we're literally like sprinting to this uh meet and then not only do we have to like get there early, but we also had to bring the energy, especially with somewhere where it's a travel run club.
Speaker 2:All these people aren't like used to like being together and everybody like looks up to you on how to act and how to like whatever, and so you gotta like show up and you gotta be on and you gotta like talk to people, you gotta be engaging, you gotta be loud, you gotta be like high energy playing music, like getting into it, and I remember as soon as I was done I was like I like passed out, like all of my energy just like disappears.
Speaker 2:But honestly, it's so fun to do stuff like that where, like I think balance is hard, harder than just being like David Goggins or just being a frat boy, because, like not only can I go have fun and like go dance, have some drinks, but then also I can wake up in the morning, catch a run in and get some healthy stuff. And does it use more energy? Yes, but I just think it's so much more worth it, especially for your mental, of just being able to be like oh, I didn't miss out on this, but also like I got a good workout in, you know, like I just think that's so key.
Speaker 1:I think it, um, it brings a lot to your personal brand. Like when I was watching your guys instagram, I was looking at it and I'm like, fuck, you guys have so much fun and you party so hard, even like uh, there's that rule that you made around your new coffee brand. What's that? What's that called? Uh, right, are you special dog espresso? Yeah, yeah, and you guys are just like partying and shit, like in the morning, like at some cafe, and I was like man, that looks so much fun and I think that's like part of the allure that brings people to raw dog rum club, because it's like, oh shit, we're gonna have fun and we're gonna go hard and these guys are going hard definitely.
Speaker 2:I think that that was our, our whole approach. Going into raw dog was. We noticed that because of covid there was a huge demand for people wanting to like hang out, meet new people, but not just at the club. Everybody was kind of like inside feels gross and they wanted to like feel better. You know like they.
Speaker 2:Wellness was on the uprise, like running started getting more popular. You know, hybrid all the whole hybrid athlete thing started getting more and more popular. And then I was like, dude, we're all we're doing is making run running fun again. But then all the other run clubs were super serious and I was like, dude, why don't we just do it, but just not so serious? Why can't we just have a good time? Why can't we just run, have a good time, meet people, be sexy that's just what I wanted to attract and that wasn't anywhere else. So I was like why don't we just make it and try? And then we started. I was like why don't we just make it and like try? And then we started. It was like 15 people and next thing you knew, within a month and a half it grew to 800. And then we're getting shut down by the city. And we were like a month and a half. A month and a half it went to 800. It was nuts, it was nuts.
Speaker 2:We came back, me and ian fons went to everest to go climb base camp and when we came back it was 800 people and we were like, because we were gone for three weeks, so we started at the beginning in February, we grew it to. I think it was about like 400 when we left and I thought that was a huge amount of people, especially going from zero public speaking Like dude. I remember standing in front of 15 people, being like shitting myself, being like, hey guys, like I'm so glad you're all coming. Um, we got, we got bowie here. Um, meet someone new, like dude, like that was that there was no such rush as that right there in that experience. And then the next time being like 50 people and then the next time being 100.
Speaker 2:The next thing, you know, like when I come back from that, I'm talking in front of seven, eight hundred people and I'm like, and it's like, it's like a c and we mobbed, like we mobbed the trails like it was the snake for like five minutes, just because it was like dude, 800 people all running at once is like it's crazy, but it was so much fun. Like the, the energy, like you forget that you're running, like my, my core thing was for raw dog. If we can just have these people experience, um, a good time running, like associate running with a good time, just once, just once it'll change their whole perspective on it. Where it's like people who come and you're running with a horde, um, you forget that you're running and you run typically faster, and then you go like you get like that endorphins going and you're like, dude, that was really hard, but so much fun. Like I'm gonna start running outside of this so that, like when I come back, I don't get my ass whooped so much. And it's like then people start making friends where they're like oh, dude, like let's go on a couple runs so that when we come back, like we can look cool you know what I mean. Like because when you go out there and you die and you're in front of all these like hot girls, you're like, oh, this is kind of embarrassing. I'm trying to, I'm trying to get better. And the next thing, you know, like those small, those small wins just start adding up instead of going out and getting blackout. They're seeing us go out and have fun. But we're having a couple drinks but we're not like just getting wasted. We're waking up in the morning and then getting a different type of high and it's like those small changes fix so many things. Like it teaches people. Like I viewed our age group like 18 to 26.
Speaker 2:The biggest core problems was like depression, um, addiction and obesity and I was like we're solving, we're hitting all three on the head where it's like we're getting people up and running, especially college kids. On a saturday morning at 8 am is like pretty fucking hard to get out. Um, we're giving people community, which is just dude, having friends, and especially male depression is on a crazy high right now. So it's like being able to allow people to have a safe space to and where it's encouraged to meet people and like be happy and have a good time. You're the weird one if you're not like high energy, like having fun and like introducing yourself to people.
Speaker 2:And then same thing with addiction. Like I want to teach people about balance, like I don't think that you should have to cut out everything to to live like a healthy life. If anything, I think you put yourself in your own cage when you're tracking every single thing that goes into being like overly obsessed with like your whoop and your, your this and your that, and I think that's really good to track things, but not over obsess, so you're able to indulge. But what's it called? What's it called when you only have like a little bit, not too much? I forget the word. That word always gets me, but yeah.
Speaker 2:I know what you're talking about, right, um, never, um, oh, that's gonna. I'm randomly doses, yeah, small dose in small doses, so like then you can have a little bit of both. And I think that, like that really plays into your like mental happiness. Because I'm like I love jordan peterson's book uh, 12 rules to life, where he talks about treat yourself like you're someone that you love.
Speaker 2:And I'm like, if you're just a tyrant to yourself and you're just like, no, you need to work out in the morning, you need to work for eight hours a day like no breaks. No, nothing like. Eventually you're just like, no, you need to work out in the morning, you need to work for eight hours a day like no breaks. No, nothing Like eventually you're going to stop listening to yourself because then why would you? You're not rewarding the good behavior that you're doing. And I'm like, if you can just reward these good behaviors, like over time, like you'll just start naturally wanting to do those more and more and more. So that's kind of like the effect that we're trying to give with Raw Dog.
Speaker 1:I really feel like the age group 18 to 26,. Have seen the people who I'd say are like 30 and above just work so fucking hard, whether it can be like uni, studying even just social media content.
Speaker 2:Like they work so hard and they're like I would rather have less money and do something that I like, then live like that yeah, who wants to work like 60 80 hour weeks just for money, like it just loses charm after a while, and especially like I don't know what's millennials or what's after. What's after gen z I'm jenzy, yeah, but then what's like people who are like 40? What's after millennials?
Speaker 2:boomers are they boomers might be boomers.
Speaker 2:Are they boomers? Might be boomers, it might be boomers, but like nobody wants to work the same job for 40 years and like be like work the same, where it's like, oh, you need to go to college, you need to do this, like, if anything, like dude, I'm so anti-college. It's just like back in the day it was totally worth it, it was 100% worth it. You're getting a job that's like almost that makes more than what you're paying for college and it was guaranteed with like a college degree, but now it's like it's just a checkmark and it doesn't even guarantee you anything. It guarantees you $50,000 in debt. That's what it guarantees you, and then you're so much farther behind than everybody else. So I'm just like I think there's so many new ways with, like social media and like I think just in general, being able to like put yourself out there and make money in an alternative way, to be your own boss. It's so much easier accessible now than before and having fun doing it like and having fun doing it, which is which is like awesome.
Speaker 1:So how did you like for yourself, for people out there because I know people will be like man'd love to do something like that, I'd love to start a run club or like to do an event or like to do this Like it's, it's, it's, it's awesome watching once you do one thing. It's like, oh, now we have a coffee brand, now we have this thing, now we got this thing and we've got like working on this, working on that, blah blah. Like share yourself on social media as well, because people get so scared to be like to share themselves, because they're like fuck, if people see me, they're gonna judge me. So, like, how'd you get over your like, how'd you get out of your comfort zone and how did you like overcome the perception of judgment from other people?
Speaker 2:um, so one I started putting myself out there after high school, so I didn't go to college. I owned this landscaping company, um, but we were talking about earlier where I was like, honestly, it's hard to make guy friends when you don't go to college and you aren't surrounded by a bunch of people that your age. I was like dude, how do I go out and like make friends? So one of the ideas was just okay, I, I need to put myself out there in some way to like be able to meet people, and tiktok just happened to be the way that I did that.
Speaker 1:So you were like so. So when you were like living, moving to austin or whatever you're working, you're like if I, the thought was, if I start posting about my life on social media, people are just going to start reaching out and I'll make friends. Is that like the mindset?
Speaker 2:uh, partially that. Partially I wanted to meet girls. So I was like, hey, like how do I might as well like do this and then maybe I'll meet girls. And then, um, it wasn't even posting my life like I posted me cooking and it it instantly blew up like my first month I hit 100k on TikTok and so it kind of just like felt inclined to like keep going like it. I honestly had no intention of that. I would think that this is my job or that this is what I was going to do. I knew I I was going to do something great and be successful, but I had no idea how or what I wanted to do. I just knew that I, you just knew.
Speaker 1:If you were putting shirtless videos of you cooking. Girls are going to reach out.
Speaker 2:I had a cute dog, I had abs and I cooked.
Speaker 1:That was the first thing that I started doing.
Speaker 2:But, honestly, the second part of what you're saying, where it's like how do you get over that fear? That feeling doesn't go away. It's like even now, whenever I do something that's out of my comfort zone, like it's always uncomfortable, but it's understanding that feeling, but not letting it dictate what your action is. So even when I'm cliff jumping or I'm going out and doing all these things or talking to people for the first time, like I'm still nervy, or I meet someone new, like the emotion is still there. You don't just like get used to, like the emotion doesn't just go away, but you get used to being there and still doing it anyways and realizing that like you're okay, which is, I think, the biggest thing. And also I'm I'm big on like if you let other people's opinions of you be the stopping reason that you're not shooting for your dreams, I'm like you don't want it bad enough. You just simply don't. I'm like I don't care how many people judge me or think that I'm cringe one day.
Speaker 2:It isn't going to be cringe yeah because, like, willing to put yourself in the firing line, yeah, like if people hate on me, like those aren't the type of people that I want um to be around anyways, because, like consumers versus creators, when you look at a bunch of other creators, like most of the time they're not hating on other people. Like obviously there are rare cases, but for the most part, like when I see someone else trying, I respect it because I'm like I was there too and I was also trying and it's like those are the type of people that are like in the same game as you and all of them respect you for trying. But it's all the people that are just consumers that are like, oh, you're weird for doing that.
Speaker 2:I'm like, okay, you post a video and it's like all of a sudden they're like, oh well, I don't, I don't want to do that, and it's like, no, you're're just. It's just this weird dynamic of like it's always cringe until it's not and like that's just part of it and you kind of just have to accept that, like I'm gonna suck, that's starting with anything new, like you're gonna suck and it's gonna take you time to like get good. Like I remember, looking back at my old videos, I made a post recently like kind of telling my story and it hurts my story and it it hurt watching my old videos being like dude, like why did I think this was good? Like I I can't believe that I posted this, but those were the building blocks of learning and without those reps, like I wouldn't be able to post the things that I post now and I wouldn't be in the position that I was now and I had no idea what it would turn into.
Speaker 2:But I'm such a firm believer that social media is the biggest gold rush right now and it's still at the beginning and right now, like the number one thing that I could not recommend enough to people is just start posting like water your own plant and just keep watering it, because you never know, one day it could just take off and then all of a sudden you have an opportunity to like meet different people or like whatever it is that you're interested in, that it might be able to be your full-time job, like if you love cameras, if you love tattooing, if you love like talking to people, if you love psychedelics, if you love sex, if you look, it literally doesn't matter. There's a community out there for that and there's money to be made for to be in that community, which is nuts.
Speaker 1:What have you found works on social media for you? And you're like, oh, when I'm posting or I'm doing some shit, I know that when I do this it's going to work. People are going to get around it.
Speaker 2:I think two main things. One is you have to have a hook. Like anything building the social media, you have to have.
Speaker 1:people are just but what's like a hook for you, because yours is like one thing I noticed on your social media like is if there's like so many coaches and business coach and they're like say these three things and and I'm like you don't do any of that, like yeah, that's bullshit so unconventional, yeah, so it's like what, uh, like what do you do?
Speaker 2:I I just think that's like something has to be visually stimulating, like you got to think that the average consumer has the zombie brain, so it has to be fast-paced and it also has to be engaging from the start. So I'll take my most interesting clip and throw it at the beginning and then loop it and it'll get people interested in the story. Or say, at my house I have this garage and that's a visually appealing hook and so it's just having or I'll'll puke or I'll have like a workout, or I'll have some. Me like fucking up. Like most of the time I like showing like the human. It's either human emotion, visual hook or cause I don't speak in any of my videos, so it's mainly like those two, or it's some funny thing that I do that like is the whatever, like I almost whatever, and so that's like the first thing. So you have to have a hook. You have, you have two seconds to engage the consumer, otherwise I mean you gotta think the average person is just like scrolling and scrolling and scrolling if you have the first two seconds to engage them, and then after that like fast-paced videos, like I always say, like you gotta cut out as much fat as possible. So it's like my average clip size is from 0.4 to like at max, like 1.2 seconds. So like everything has to be fast enough that your brain can register it, but not fast enough for your brain to get bored, because as soon as you're bored, next dopamine. Those are like the I think, the two biggest, two biggest things. Um, and you film everything. Film everything on my phone, everything on the phone. I honestly think that camera doesn't do nearly as good as phone, because you also gotta think when you're building an audience, it should be like they're your best friends and you're sending a video to your group chat, like it's so much better, it's so much better like from a phone and it's like right there. Otherwise, I feel like when it's too high quality, it's it disconnects from. The people want to feel like they're, they're relatable.
Speaker 2:And I think beyond that is like don't just try to be perfect in your videos, like, say, for example, like working out over record so that like after you do that rep and you're like in record mode, those like two seconds afterwards where you're like your actual human emotion comes out or you're like back to normal, those are honestly more important clips than the actual workout itself, and I'm always looking for those like happy clips and those like clips with your friends, like we're. I'm looking for more of that than the actual like workout itself. Like you got to build this, like you're the main character, how do you want to show yourself? And I think that, like spreading happiness and like showing those like moments where you fuck up, or showing those like that. Those are human things.
Speaker 2:You know what I mean, and that's when you're friends with someone. Those are the memorable things. It's not the actual workout, but it's like oh, he fucked up and he dropped the weight, or he like, or he did something and didn't get it and he like fell over. Like. Those are the things that stick and those are the things that you're telling your friends. So those are the things that you should be posting it's unreal, bro.
Speaker 1:Yeah, yeah, it's unreal. I think that's like such a such an important thing that now everyone obviously sees in social media when they watch it. Like that's one thing I think is real good about all the guys from raw dog is it's like everyone feels like it's your best friend, like when you're watching the content it's like, oh, I feel like I'm literally friends with these guys and that's like an art form to get good at being able to clip those.
Speaker 2:That's a whole weird thing. Now I think it's called parasocial relationships, where it's interesting when people come up to me and they know everything about me, and so then they think that they're friends, but they forget that I'm like, oh, I'm literally meeting you for the first time. You know what I mean? That's a whole other like interesting. That's like a new thing. It's parasocial relationships. It's so weird that people like know everything about my life and I'm like I literally just met your name. That was my first time. It's interesting.
Speaker 2:And yeah, it's just a new part of putting your life out there for everybody to see, like everything and like because, like I've failed a lot, you know what I mean and it's embarrassing to like, um, try something like this is raw dogs like my third business, I think, and all the other ones. Like I've tried a clothing brand before, I tried doing e-commerce. Both of them failed and it's it's. It's hard to be like, oh, I'm gonna try this thing and like you're doing it and then, like it doesn't work out, and you're like you just try to move on and act like nothing happened and just like, okay, just gotta keep moving, keep moving, keep moving what was like a moment for you when you were like, did you ever like get close to throwing in a towel and just being like fuck this dude.
Speaker 2:Yeah, like I remember, um, I was doing roofing sales at the time and social media was doing good and I was like you know what I'm going to do social media full time, and so I quit doing roofing sales.
Speaker 1:And how much are we on roughly?
Speaker 2:Dude, I maybe made like 90 K in a year, but I remember I was on top of the world. It's something comfortable. Yeah, it was. It was. I mean I remember made like 20 K, one one one month, and I was like, I was like and I'm 20 at the time like I just bought a shelby gt 350.
Speaker 2:Like I was that motherfucker for a little bit, and which I'm so grateful now that this happened. But so I decided to quit and do social media full-time. I was like I'm gonna do. Fine, I was the number one salesman at my thing. I was like I'm gonna figure it out. That first year I made no money. Like this is like I maybe made like 15 grand that year. I just had no idea what I was doing and I really thought that like just by me taking the leap, I'd figure it out.
Speaker 2:I ended up losing like everything. Like I'm back in my parents' house. I have a video of me being like my name's Noah. Like I have $80 to my name. I remember my car broke down near ABP, like right down the street, and I didn't have enough money for my phone service, so I literally had to walk from wherever I was down to abp and call my mom to like come pick me up and I love that time dude. Like that was the lowest low ever to go backwards. I'd never gone backwards before. Like every year I'd always gotten like a little bit better, but this is the first time that I went like significantly back. Like I'm not staying at my own place, like I'm at my parents. I have no money, I'm lost. Like I have no direction of what I'm doing.
Speaker 1:What was that like in your body? You just like it was, just like we're just waking up tired and shit every day. Yeah it's.
Speaker 2:It's just like discouraging to be, like it felt fake. Because online I'm like I have all this following and it looks like I'm like living the life, but then on the other, on reality, I'm like dude, like I lost everything. I'm like I'm trying to figure it out, like I'm trying to build this block but then also have this like I felt fake because it was like I have this thing that everybody wants, but like I feel like I'm I'm in hell right now. Like I'm like I don't have anything figured out. I'm like I tried to do this clothing brand at the time it it didn't work out and then, um, me and my girlfriend had broken up.
Speaker 2:At that it was just like absolute low bottom, but that was so key for for me now because then it really allowed me to see life through like a gratitude lens which changed everything for me. So, like, growing up, me and my dad didn't get along like at all and for a long time I like purely ran on spite, because I was like I just wanted to be better than you. I was like, fuck you, I'm gonna make more money than you. Like he's never told me he's proud of me before, and so it was like I felt like I had to prove myself for like the longest time and I was just angry. And it wasn't until like after like kind of that moment that I learned to like forgive him and not just run on spite, but learn to run on like my own happiness and climb the mountain because I want to and to like see that life isn't conspiring against me but it's conspiring for me.
Speaker 2:And then all of a sudden, like everything changes. Then all of a sudden, your brain's bias naturally starts looking for ways to confirm that. So like, if I think the world's against me, it it's gonna look for every little small thing that goes wrong and it's like, yeah, that's why the yeah, I'm right, yeah, I'm right. But then if you think that the world is for you, all of a sudden, next thing you know it's like, oh, that good thing happened. Or like, oh, this ended up working out. Like that's right, like universe is on my side, and then this worked out. Then all of a sudden you're like oh, what happens if I give some to people? And then I noticed the biggest effect ever, beyond gratitude, was like the more that you give, the more that you get. Like not, it's not like transactional, where it's like, oh, if I give something to you, I get something back, but, dude, like you start giving out to the universe or just giving value to people without give us an example like what's some shit that you've done?
Speaker 1:when you've seen, when you've just had gone all in, you've done something and then something's come back and you've just been like what the fuck?
Speaker 2:honestly like raw dog as like a prime example. So like as soon as I so fast forward like a year after my second year of doing social media full-time, I finally I'm back in my parents house. Me, ten and darren all live together at my parents house. Darren had just they moved into your parents house yeah, it was all three of us into my parents' house, so Darren had just graduated.
Speaker 1:How the hell did all of you guys get to your parents' house?
Speaker 2:So Darren had just graduated college, so he we were going to like move in together, but we were in between spots and Tin was still in college.
Speaker 1:He had one more year or like, maybe like a half semester left and which is all study, by the way, because everyone's like when we talk about it in Australia, we never say like I went to college. We say like I studied this at uni.
Speaker 2:Yeah Well, darren studied like civil engineering or, I don't know, Like just techie engineering, shit no it was like architecture.
Speaker 2:I don't know, it was some random civil architecture. He was like planning on building cities or something Literally has nothing to do with Darren at all. I don't know why he chose that. And then tin was, uh, it was like physical training or, okay, physiology or something, and um, so anyways, darren was had just graduated. We all didn't know what we were doing and this was like summertime and so we were all in my parents house. I'd actually quit social media for a little bit because I I didn't like my image on there, like I started when I was like 19 or whatever, and then I it was like we were saying I could be shirtless, I cooked and I had a cute dog, but then next thing, you know, after like two years of posting, my whole identity is being shirtless, cute dog and whatever.
Speaker 1:And I was like wow, like I'm not the same person I was anymore, like I don't just want because that was the first time I got like mass validation from like girls or whatever where I was like that can be so addictive in terms of like a drug, because, like social media is literally your identity and just even myself being a creator, I'm like fuck, I feel like I've died and rebirth like five times in a year, hundred percent. It's crazy and, like your online projection of you really becomes who you are. And that's one thing you have to be a little bit careful of, because when you're growing and then you're posting the same shit, it's like this anchor that's just holding you down for like your highest potential and it'll keep you there unless you let it die and completely change 100%.
Speaker 2:It's like it's so easy to get all this validation. For what did that?
Speaker 1:feel like, by the way, cause, that's like cause. I'm thinking, I'm like fuck, if I was 20 and I was getting that amount of validation, oh my goodness, that'd be like.
Speaker 2:Well, that's what I'm saying. I was on top of the world. I was like dude. I'm that motherfucker Like I would like to say that I was still like somewhat humble, like I didn't like gloating, that I was like dude. Like there's like girls, like I wasn't even really making money, but I was, I was making money with the sales. So then that added on to that, where I was like I had the, I had like my dream car at 20, like I have all these girls that were like fawning over me. I was just like which. It's also all fake. The, the whole idea of options is so like that's a whole thing within itself of of like relationships, because you can think that everybody wants you and then, like, when it comes to it, then you're like, you like leave this relationship.
Speaker 2:Because you're like, oh, I have all these girls. And then you realize that like, oh, like 90 of them suck or they're just like flirting or they're you know what I mean like that's not, it's just attention. It's just attention. So like it was really exhilarating for a while. But then, um, I like this one book, the happiness hypothesis, where it talks about like your brain after a while, just like always adapts to its new, new, so after a while, like I just got used to it, just didn't mean anything to anymore. Like that validation wasn't like making me feel better after a while.
Speaker 1:It's not like it's false, right? Yeah, it's false. So when you're creating intimacy and connection out of something that's fake like a while, you're going to be like I hate this.
Speaker 2:Yeah, it's not actually real and I wasn't leaving like an impact that I wanted to like. I was like, okay, I have this audience now and I'm like I'm doing something, but like what am I actually doing with it? What message am I providing? Um, also like matthew mcconaughey's book green lights like how am I leaving my scent? And I just wasn't leaving it in the way that I wanted to like. I was just being hot and I was like I don't want to be just known for being attractive. Like obviously that's nice that I'm attractive, but like I do so much more shit and I'm like I think I could do so much more. So then I stepped away for about like five months, just to like is that where?
Speaker 2:psychedelics come in and helped you no, honestly, I started doing psychedelics like fuck, like high school, like before. Even then, like, uh, my friend would sell actually, and so I would get like a good amount. And then I had a bunch of friends too, and like they would buy it for like ten dollars and we'd have a bunch extra for free, and so we wouldn't even sell for like a profit, it would just sell to like get it for free, and then that became like a huge thing for me. Um is when I started and then like that played a huge effect into now, because then I was able to really reflect on like dude, like why did I lose everything, like what? That must have happened for a reason. It was able for me to reflect that like dude, like I was being, like my ego was way too high, like I was way overconfident, like what was the moment I need to know, like, what was the moment when you're like tripping balls on some shit?
Speaker 1:You've done an intentional like right, I need to sort some shit out of my life. I'm going to crank some psychedelics and I have this moment of being like, oh shit, ego's in the way. This is what I need to do. Like, do you have a moment like that, or was it something more gradual?
Speaker 2:Yes and no. So like gradual yes and no. So like gradual yes over time. But then I think the moment where it was like it clicked, where raw dog happened, was we uh, it was me, ten and darren. We went to new mexico. Um, this was post the hawaii marathon and like the hawaii marathon was like a big changer for us. Um, we had like 15 guys come out from all around and that was the first time I'd really hung out with other influencers, I guess. And it was such a positive and supportive group that we were like dude, how do I, how do I bottle this and sell it? And then we came back.
Speaker 2:We were all broke, like we, we hadn't, like um, started a business or done anything yet and we go to New Mexico it was either New Mexico or Colorado and we're just staying in tin's truck, like we're dirt broke, we take some acid in the woods. And we were like bro, how the fuck do we just hang out and make money and travel? Like how, how do we just do that? And we, I remember we just sat and we just like yapped for like an hour about like all the things, all the possibilities, and like it just kind of clicked us that we were like dude, like why don't we just do the the one thing that's free, like why don't we just try this run club About two months before that? Oh my God, I know.
Speaker 1:I can imagine the energy of just like being like that in the forest back of the truck broke and like having this conversation. Just energy being like dude, let's just do this Like I'm going to start a run club and just get it. Did you get hyped? And like?
Speaker 2:excited Dude, like it was really hyped until we got lost in the woods. It was like it was like a 20 mile hike. It was supposed to be like 10 miles and somehow it ended up turning to 20 and we got lost and I thought we were gonna die and so like it was dark, because, being dark, it started no, it started sunset getting down.
Speaker 2:We were like out of fucking water. And I remember like, but that's why I made it such a core memory, because we were like we got closer, because we almost fucking died together. And then next thing you know we're like okay, fuck it, let's just do this thing. Uh, we met victor about two months prior, the owner of bowie. He's like forbes under 30, super cool guy, um.
Speaker 2:And at the time we were just posting like fun run content was just all we were doing and it was doing well. And he was like dude, like y'all should start a run club. And I I remember us being like, nah, like run club, like who does that? And then fast forward, we did the Hawaii Marathon and like just that group of energy and like running with a good group of guys is so good. And we were like dude, how do you take that and bottle that? And like I want to sell that emotion. And then we did acid on New Year's and we were like dude, why don't? I was like, why are we so stupid? Like run club, duh, we come back. And then we're like dude, it's free, we already have a thing. Like let's just fucking do it. And then we post our first one. It was like 15. And then that was just history and we were like, okay, when we do this, like raw dog was our group chat name.
Speaker 2:So that's where because like raw dog is like vulgar and people are like huh and then two like it it's actual meaning is like how we approach life. Where it's like it's not about having the plan, having everything planned out. It's not about like figuring everything out, but taking action and having the confidence in yourself that you'll figure it out. Like I love the saying um, a bird doesn't care what branch it lands on because it doesn't believe in the branch, it believes in its own wings. And it's like you know, like that shit hits where it's like you just gotta raw dog it. Sometimes like playing. I love chris williamson chris williamson's thing where he's like um, planning about the thing isn't doing the thing. Talking about the thing isn't doing the thing. Thinking about the thing isn't doing the thing. The only thing that's doing the thing is doing the thing. So sometimes you literally just have to raw dog it and have confidence in yourself that you're like gonna figure it out and then dude, like damn fuck around yeah, raw dog it.
Speaker 2:And then become a dad hundred, and then become a dad and then become a fucking dad. And then boom you're. You're full in the lifestyle. You're full in the lifestyle. You're full in the lifestyle.
Speaker 1:Cause you're having a child now right, I am Matter of fact.
Speaker 2:She's 13 weeks right now. I just found out that she's a boy, so let's go.
Speaker 1:So that's like, as well, that's safe mark, right? It's like 12, 12 weeks, 13 weeks, yeah 13 weeks.
Speaker 2:She's after the first trimester now, so, or she's getting into the second trimester now, so, like, the first trimester is still kind of like up in the air, of like, because there's so many things that could just happen, or like miscarriage or whatever the fuck. Um, but that was like a whole roller coaster of emotions and I was like, holy fuck, like you're balancing this and that at the same time. Yeah, and I'm, I'm, I'm starting another company now too. And then, um, what's the new one?
Speaker 2:scamp it's like a smoke accessories company, um. And so I'm like holy shit, like I have a lot going on, but also, um, I love responsibility. Like before, when I was a kid, like no, but I found the more responsibility that you take on, the the more just like you wake up and you're like I got shit to do. You know what I mean. Like as soon as I hired my first employee, I was like like oh wow, like this guy literally like depends on me for money and if I don't have money, like he's fucked, like it's not just about me anymore. And then same with like Tin and Darren. Like I retired not retired, but I got them in social media too, and I got Tin to drop out of college and Darren just quit his job and they went both full time on it.
Speaker 2:And I was like dude, I don't know what we're going to do, but just like I can, I can cover rent and I can, I can put food on the table and like I just want y'all around and we can figure it the fuck out. So I was about whoa. That was like I had to hustle to make sure that they were okay and then they started giving their own thing and then I didn't have to worry about them. And then I hired an employee and it's like now having a kid. I'm like I got a time clock where I'm like I got shit to do. You know what I mean. Like it, it's useful. It was terrifying at first, but also I'm like I'm in a good position in my life right now where I'm like because of social media that allows you to have free time, to like my work is just my life and I'm like that. I don't I'm not having to go work 80 hours a week or I'm not going to like an office job where I'm like I can't be there.
Speaker 1:I retired her so like now she just had her last day at job or last day of work, like a week ago yeah um, and so it's nice to be able to like take her on full time too and like so what have been some of your biggest like entrepreneurial stresses, when you've just been like, oh, I gotta figure this thing, fuck out I think it comes in.
Speaker 2:There's so many things that come with entrepreneurship from like. I think my biggest thing is like scheduling and being organized like dude, like what I I'm great big bitch.
Speaker 1:How do you do it, man? Because, like, I'm actually intrigued on this, because it's like you know, obviously what people see on social media is social media highlight reel it's just a vulnerability and it's like this stuff.
Speaker 1:but like behind the scenes, what I know for every creator is like there's a shitload of editing the time that you spend on your phone. You've got phone addiction, like something you know. You get fucking caught like oh, and then you got to create. And then there's also times you're like I don't fucking want to record, I don't want to fucking post, I haven't't got the time. Fuck, I've got like it's that late right now. I've got these things that actually go to post cause we're going to get this shit out. And then you've got like pressure from sponsors and then it's like this thing to get done, like it's a lot to manage, it's like on your mind at the same time, plus having fun social life, fun, having a stuff or travel yeah it's, it's definitely um.
Speaker 2:Entrepreneurship is not like people want, like don't want a nine-to-five, but then you realize that you're working instead of nine-to-five. You're working 24 hours. Literally it's like there is no off button. You know like, yeah, there it's, it's definitely a lot. And it comes into seasons of like whenever we're having a drop, like we're working all the time, or we have an event like I'm working way more. What?
Speaker 1:does that look like? What does that look like when you got like a drop or an event like it's.
Speaker 2:It's you're planning out a million like campaigns and you're making videos and you're having to go out and record and say we have a week to get everything recorded, like our samples just came in. Okay, let's figure out like what, what campaign are we gonna do? You gotta sit there and do maybe a little psychedelics, maybe a little ketamine, and then all of a sudden you have a little creative idea and then you're like, okay, we got to go execute and shoot this. We got to go find videographers. Like there's so many micro steps to everything. But, dude, it's just. Like it's just stoicism to be able to be like in the middle of the heat and be like I can't control what's happening. But I can always control my response and I can either freak out right now because there's a lot going on, or I can just be like there's a lot going on, like I'm just going to figure it out, take it one step at a time, like don't, you can never look at the big thing, just look at bite size. Like that's been my biggest thing of. Like trying to approach entrepreneurship with so many things going on. Trying to approach entrepreneurship with so many things going on. And then delegation oh my gosh delegation is like the biggest thing, like having a team is everything. Like I never wouldn't be able to do raw dog by myself. Like having tin and darren helped out so much, like darren's creative director and then tin hints helps out with all the social media and then my, my job is more like the business side, and so it's like if I had to do all of the things, it's so much easier to get overwhelmed versus like dude, if you have a team of people behind you that you trust and that are better at it than you and you're able to like accept that that you're not the best at everything.
Speaker 2:Because I think that's the biggest problem with a lot of entrepreneurs is like you want to do everything because you're the most passionate about it, which like yes, like yes, but also like there are people that are better than you at your job and or even if they're not even if they're 80 as good as you, like that frees up your time so that you're able to use your time for other things. And it's like, um, hiring helps so much and once you start making money like say you make like 10k, you hire someone so that and then you just get back to that point. And it's just this constant cycle of like trying to build this team, because if the business isn't growing without you, like you have a nine to five, you have a job. So just trying to like get the right people around and create the right systems and it starts working out over time and then you just gotta keep cool.
Speaker 2:You know there's always stress, there's always something, or like money is constantly flowing, like with sponsors, like a video could be late, or like this month, like you have played all your employees and all of a sudden you have a bunch of extra bills that you're paying for. And next thing, you know you have like 200 in your bank account and you're like, holy shit, like dude, like I make a good amount of money but like I bought a bunch of like videos this this month and then I did a bunch of this and then all of a sudden I had like dinner, like at a party, or like it was a birthday, or I went traveling and all of a sudden you come back and you have no money and you're like or like say you have a thousand bucks in your bank account. Then all of a sudden you got to pay your, your videographer, and then you're like they, you know, like you can't just save it for yourself, like you have to give it to them, and then you, I'm going to make more money and that's fine.
Speaker 1:I feel like there's like these parts in business from when it's like you know, zero to 20K. You first hit 20K like, oh, this is good, yeah. And then you started to like hit some employees and you're like, hey, I'm fucking broke, yeah. And then you go to like 40K and then it's like, okay, anything over, we're doing really well now. But even at like the 40k mark, it's like you're hiring more people that it's like shit, where did all my money go? Again, what the hell is happening? And it's like no one tells you that. You know, even as I getting into business or figuring stuff out, that like hey, you're still gonna have no money until everything's sorted. And there's like this seasons of where you go for pits, where you're like, oh, I'm just like burning, burning, burning and then, oh, I got a pile, now I need to actually take some for me, put this in the savings, put it away whatever it is, and then back into a pit.
Speaker 2:I felt so broke recently starting Scamp because it'll drop the end of this month, but I'm traveling a bunch next month, so I've been really ahead of all the videos that I want, so I'm paying out the ass for all these videos. I have like 12 videos lined up, but I'm like 30 grand that I've spent on this company that hasn't even started yet. I have all the products and stuff, which is still like the majority of it, um, but I'm like, oh my god, I'm hemorrhaging and I'm so broke and I'm like how do I, how do I make a lot of money? But like I have no money right now, like this is so stupid, but that just kind of comes with the, that's with the gig, that's just with the gig, and there's no entrepreneurship. It's so fun, though, because I'd rather have these problems than I hate my job. You know what I mean. I wake up and I'm like dude, I got problems to solve, I got things to do, and I think that's. It's so stimulating and it's so nice, and it's like there's no right or wrong way to do anything. Like, if anything.
Speaker 2:I've been super unconventional with my approach the entire time of like I'm not. I'm very much more on the risk-taking side than like on the super safe side, which has played to my benefit for the most part. It's for the most part, but like I like how Alex Ramosi says where it's like you just need one of the businesses to take off and then, like it'll start like flowing and was raw dog for me. Like as soon as raw dog started taking off, like I started getting more brian sponsorships and then, like that also steam rolls into like my account. Like I remember I got like 200k on instagram, um, yeah, and like in like a month and a half and I was like I was like holy shit, because then it starts steamrolling of like people.
Speaker 2:Once you have one evidence of who you say, who you like. I knew who I was when I was like 80 broke at my parents house, but now I had something that like actually showed for it and then you started building up respect and then, like now I can go to other businesses and be like oh, like I want to throw this event and like it's not, they're just like, oh, this is just some kid. Like they're like, oh, like you're noah, like you, you do raw dog. Like yeah, let, and I'm like that. That just is. It's so nice, it opens a shit load of doors.
Speaker 1:Yeah, how do you feel as well, cause I know when you get into a position like this, like people also want to like use you for your brand, use you for for raw dog and stuff like that and it's like a complete opposite of being like, oh shit, like we got a lot of influence and we got this at this, like how do you stay, you know, you'd say, centered to not make bad decisions and instead make good decisions?
Speaker 2:so the good, a good basis that I base a lot of my decision on is my goal of success is freedom, and if this opportunity means that I need to work an extra 20 hours, I'm not doing it. Like, how did you land on that filter? So I kind of started reverse engineering from like a long time ago, from high school of like, what did I even? What did success look like for me? Did you sit down and write this out, or are you just thinking about it.
Speaker 2:I journaled. So I journal almost every day for the most part. And I remember it was one of those days where I was like at my parents' house and I was like, okay, if I'm starting from ground zero, like I want to start building this foundation for something that I do want, and I was like, okay, what do I? Let's reverse engineer. Cause I had no idea what this looked like of what I wanted. I knew that I wanted I had a basket where I was like I want freedom, but what is what is freedom? And so I started reverse engineering it.
Speaker 2:Where I was like I had done um landscaping, where I was like I love being my own boss, I love talking to people, because I would like literally knock on people's doors and like build relationships with people. Um, but I hated manual labor. So I was like, why don't I go into sales? Because I love talking to people and like I love the having my own schedule, and sales is the only thing that you can really like pretty much have your own schedule. Um, I did that and then I realized I hate having a boss, even if, like, even if you're, for the most part, you're good, like I, just I didn't want to do it his way. Um, but I also learned from that boss that you don't have to be the smartest person, like iq and like educational smartness does not mean that you'll be successful.
Speaker 2:Like this guy was like garth was not smart at all but like, but he was willing to take action, so that's why he was a millionaire and I wasn't, because he was just simply trying. Do you think it was emotional intelligence, social intelligence, or was he just facing fear like face? I honestly think that facing fear at the end of the day, like is like there's so many rich people that like I don't know if you've talked to some rich people that I'm like, I'm like dude, like you are not that smart. Like how how are you such a far farther ahead than everybody? But there, honestly, sometimes that plays into success reasons Like some people who are really smart overanalyze everything and that stops them from actually doing the thing. Versus like say, they were a little bit less smart and they wouldn't be planning about everything and they would just simply take action. Like that would lead to their success.
Speaker 1:Um, oh fuck, I forgot what I was talking about I had a real successful friend of mine um did my millions and millions and he was like entrepreneurship's just a trauma response yeah, quite, quite, quite literally it was like I experienced a lot of trauma as a kid and I I was like, well, I need to escape this and prove myself and do this other stuff. And it worked.
Speaker 2:Yeah, oh, reverse engineering freedom. So then I realized I didn't want a boss. But then I started social media at the time and I was like I love creating, Like it's fun to create, so then I started doing tattoos, Like that was one of the ways I originally started making money. I tattooed myself and I taught myself. Do you always go to drawing?
Speaker 1:or some shit. No, I have zero drawing experience.
Speaker 2:So you're just like, yeah, I'm just going to start tattooing. I have a steady hand and I can trace, so I was like that's tattooing, right. And so I literally just tattooed this whole leg and then that's where I started. And then I started tattooing friends and stuff. And then I got better and better over time and then I started doing online coaching of like fitness coaching, because I was into fitness and then I really triathlons yeah, I mean I'd done. Well, honestly, at that time when I was doing it, I think I was just working out Like I didn't run my first marathon until like two years ago, three years ago.
Speaker 2:But then I realized with the tattooing, like I still didn't like a service where I had to physically be there. I noticed that that I didn't like. And then the other thing I didn't like with online coaching was and same with tattoos that they both weren't scalable. Like I couldn't reasonably charge someone a thousand dollars for a tattoo that takes 30 minutes. But like a reel that I'm charging a company, I can infinitely increase my price depending on how many followers and views I get. So, say, in one good month, I got like an extra 100K.
Speaker 2:I can go from charging $2,000 for a video, to like $5,000 for a video and that's not like a negative. So I was like, okay, I want to and that costs way less time for me, where I'm like it takes me 30 minutes to make a video. That can make me 5 000 or I can spend, you know, like a whole day tattooing a back and getting a full piece and I can make like 1200 bucks. So it's like I knew that I wanted freedom of time where I like what's the most scalable thing that I could I could do without, um, like charging all of my time. I wanted my own freedom, where I'm like I knew that I wanted to have kids. I want four kids, so I got to work on the other three now, um, which I'm excited about.
Speaker 1:And.
Speaker 2:I wanted, um play, be able to go and travel, so like run club with like raw dog, like we do travel ones Like we just got backdney and we did like 700 people there. Then we did bali and it was like 400 people there, just nuts. This one guy drove his motorcycle from jakara, which is on a different island, which is a I think it was like a 28 hour drive from jakar to ulu and he had a raw dog tattoo and I was like that's fucking nuts to be able to have that much outreach that someone like would go to that length just to just to run for like two hours. You know, I mean, like raw dog isn't like a super long event, it's not like a. You literally go there, you run, we like stay afterwards for a little bit and just talk and like yeah, and but it's the vibe, it's just the vibe and like an emotion, because you know when go there you're going to experience like some sort of hectic emotion.
Speaker 1:So it's like hell yes.
Speaker 2:And I think that it's like um, inspiring for what we've done and allows other people to do Cause that person that started his own running club and it was like that he was super grateful. He's like dude I'm so happy that I started this because it made me start my thing and like that has brought me so much happiness. And I'm like raw duck to me. Um, like, honestly, this is like my least raw duck, makes me like the least amount of money out of all of my like systems of money, but it it makes me the happiest, because you can't buy that feeling of like helping someone or like dude, like every I have the craziest high after every run club, because I'm like I got to talk to so many people, like people fly in for this or like people like look forward to those like moments of like connection. I remember in we went to lift Miami for a gym shark and it was like near the end and we were leaving and this one guy like comes up to us and he was like oh like, so grateful that he found us and he was like he started crying and he was like I lost 80 pounds in the past three months because of y'all and I'm like and you could tell that he was like practicing what he was saying, like he was, and I was like dude, like I almost cried where I was, like that's what makes it worth it.
Speaker 2:Like the money is like, uh, an outcome of doing something that you love, but like that's the reason that I'm like I get up every time where I'm like okay, how can I elevate these moments? And like I need to post this video because that one video might be the reason that someone gets up in the morning. You know what I mean? It's like it, you're, you're silly. Little videos have the potential to have such a a big impact on people. Then you think. You think it's just like, oh, I'm just posting like this little whatever, but like dude to. To some people that means everything.
Speaker 1:How did it feel for you to be able to receive that from someone as well?
Speaker 2:Like selfishly good, like that was, like I was like that, just like felt good, I was like it was it, was it put a fire on me to be like dude, like that's what I'm saying. Like if you give, how can you give tenfold? When I hear that I'm like dude, if I can, if that, if how much I'm giving now gets that kind of response, imagine I give fucking five times more than that. Imagine I double down on giving and I'm like and I just give value to as many people as humanly possible and like try to give as much money, value, advice, like it doesn't cost. What's the? I love the saying where it's like it doesn't cost a candle anything to light another candle. And I'm like how many fucking candles can I light? Like give me a fucking flamethrower, motherfucker. Just you know like I. Like I'm like it's it, just it just makes sense in my brain where I'm like give as much value and good karma as you can, because it always comes back through like a new door being opened, or like you never know who becomes like the next, like mayor, or the next this, or like the next head of this company, or like there.
Speaker 2:I've had so many full circle moments like I remember I wanted to start a coffee company, like before raw dog. I was like I wanted a subscription company and something that was consumable. So coffee became the thing and I remember I was like going super deep and I almost started this thing. But, um, honestly, coffee's hard, that's it's, it's it's hard and like super high competition and I was like I ended up not doing it. But then full circle moment whenever we met adam from strong coffee and he's been like a huge supporter and like mentor for us and now we just dropped our first like espresso bean collab and I'm like dude, like that was such a full, full circle moment. And like being able to like travel with my boys to australia like that was literally our whole dream, was just like how could we like travel to like around the world and just like make a an impact in some way? And be.
Speaker 1:Yeah, and one thing that's so fun around that whole thing that you guys do is like you create the parties around it, you create the vibes. It's like an event around the whole coffee and now, with the whole morning culture of everyone going out in the morning and celebrating rather than being drunk at a club and creeping on people and so I can go there and do this, like what?
Speaker 1:it's all community building, like percent. So I want to know for you like what have you learned in regards to building a community? Let's say, someone out there's like all right, fuck, yeah, I want to start a community, I want to start a run club, I want to start some shit. It's like what, uh, what do you know that you'd be?
Speaker 2:like you guys have to know this I think something you have to know is one, how to curate a vibe. But a vibe goes into so much deeper, like, aesthetically, what, what does everything look like? Where is everybody hanging out? Like how, how? When people walk in the door, what are they smelling, what are they hearing, what are they like experiencing? Like you have to imagine that and curate, like, what kind of energy do you want to bring? Do you want this to be a super high energy thing? Do you want this to be more like chill, like what, what energy do you want to bring in? And then two, as a, I think the number one mistake that I think a lot of um owners of like run clubs or events in general make is they want to be like the top shit. They want to be like up here, up on the, on the, on the stage, being like I'm up here, y'all are down there and like try to be like the cool kids. And that's the opposite of the direction that you should be taking. It like.
Speaker 2:Our number one rule, starting raw dog, was that me, ten and me, darren, tin and ian were never allowed to be together like. We always had to be going out talking to people and we never were like up here, like if anything, like our number one thing was like we didn't want people to know who, that if it was a goal of ours to like people did not know the owners. Whenever they come there and we're just like chatting with them like oh, it's their first time at raw dog, like seems really cool. They don't even know that they're talking to like the founders of it, and that's exactly what I wanted.
Speaker 2:I didn't want it to be like oh, those are obviously the owners and they're like up here, like in their little group, just being cool, and everybody else is just like doing their thing. Like go out there, go say hi to every single person that you can shake hands, ask for their name, look in their eye. Like that also sets the standard for everybody else. Whenever you go say hi to someone, that starts the initial chain reaction. They're like, oh well, I already talked to someone new, so like let me try someone else. And like that starts a whole chain reaction. And like you have to be the first one to set the vibe. Like you have to be cringe for everybody else to like be cool you have to get over being cringe.
Speaker 1:You know it's crazy, man. That was my experience, because when I first saw raw dog run club, it was january this year. I come to austin, yeah, and I was just looking for run clubs and I was like, oh, this one looks sick. It's like gym shark and shit, like let's go, yeah, and like I had no idea, like that was my first experience, and then I started like following you guys and I was like, oh my god, this is sick. So you wanting that goal to happen was literally my first experience of a raw dog run club.
Speaker 2:So fuck yeah, congratulations, appreciate that, like you smash that um, I remember, uh, our first, our first, uh, travel run club, which also, like, was our biggest one. It was like 1200 people in chicago, which was nuts, it was like a sea of people. And I remember, uh, we went there and the dj was like late by like a good amount and we pull up there's already like I don't know like 400 people there. And, uh, we did, we clabbed with run chicago, run collective, and my thing was like running around with the megaphone rig, right, that was like my thing with whatever, and the vibes were just like mid, like nobody was like, it was just kind of everybody was just kind of like standing there, just kind of like twiddling their thumbs.
Speaker 2:And I remember they finally got a megaphone and they come up to me like I had just gotten there, and, um, he comes up and he hands me the megaphone and goes okay, go. And I'm like huh and I'm like fuck, like okay, like someone's got to set the vibe, and so I literally just like I have music, I have music on my phone, I grab the speaker and I'm literally just playing, um, you know, you love me, um, from like that one country song. It's like you look, like you were. You know what I mean. And I literally just go around and I'm like screaming this fucking song and I'm dancing, and I'm like literally just going around like bringing energy, and I remember like feeling so nervous, dude, yeah, like it was so many and I didn't.
Speaker 2:Yeah, like that was the first travel run club, so like it wasn't my normal community. Like doing it in Austin, everybody already knows me and like they know that's my thing. So like it's not uncomfortable, but like this is a whole new vibe of people. I'm like I don't know how they're gonna react to this. They might, they might think I'm fucking weird and be like, but that that's the risk that you have to take of like you have to be the first one to be weird and then, as soon as I was weird, it allowed other people to be weird. You got to be the light for everybody else to like turn on their light and then all of a sudden, next, you know people are dancing and then the dj came and then music was playing more and then, like everybody it just like brought the vibes and all of a sudden everything was like super uplifted. But it it takes you being the first one to like be weird or like be loud, like that's the overcoming fear thing.
Speaker 1:yeah, realization, like I went to. I've done like a bunch of retreats and it wasn't until that I was running like my own retreats that I used to like. I was so scared to dance I didn't know. You ran retreats, I want to go to one, but, dude, they're fucking crazy. You'd crush it though. You'd absolutely crush it.
Speaker 1:I'm keen overcoming fear. It's like one of the main things that we focus on, and before I was doing any of these, I didn't know how to dance, didn't know how to lead a room, didn't know how to like sing in front of people, didn't know how to be silly, didn't know how to be stupid. I remember it was after one of my retreats. We were at like this market in Australia and Gold Coast and there's people everywhere, and there was just this dude was like singing Frank Sinatra and he's just busking like on the side and I was just like fuck, I love this song and like some of my friends were there and this is like my whole team and shit were there and I just started dancing in the middle of this market. I was like like having a full vibe in there and Australians have like this thing called Tall Poppy City oh, it's, that was I very much experienced that.
Speaker 2:You experienced it.
Speaker 1:That's a whole fucking Okay, because the whole part of you basically running around with a megaphone doing this shit, like okay, I need to like bring a vibe, do this thing Not for myself, for other people, because I'm dependent on is so anti-tool poppy, like how can I step into my bigness now, deal with this cringe and then move through? And it's like that's actually you stepping into leadership, right, like proper leadership, and that's one of the main things that, like, we like to teach and coach on. I remember I was dancing at this market and I was watching all these people's faces right, because they got like kids as families. All these people around and they looked at me and their, their face would like brighten and I could see from the vibes I'm like, oh, they wish, yeah, that they could come and dance. And it's like you know, it's like and those were thought to be insane by those who could not hear the music.
Speaker 2:I remember thinking I was thinking I was just like fuck, you're all trapped because you're not free in your body and you can't do this Because you think that you're embarrassed of other people looking at you and being like, oh, I don't want to seem weird or anything, but who fucking cares?
Speaker 1:Yeah my friends come over and started dancing with me and I remember I had a memory afterwards I was like, oh, when I was in Europe and I was like traveling, there was just moments where people would just get up and just start dancing to songs and music anyway, and I was like I never, ever, ever again in my life, will ever, if I find the like urge to dance, like I'm, like a day isn't lived if I haven't danced at least once. Like I swear to God, like, like I swear to God.
Speaker 2:Like it has to bring the vibe in some way, some shape, some form, somehow 100%.
Speaker 2:But anyway, I want to hear about you experiencing Dwarf Poppy in Australia. It was really subtle but, like, because I was talking with so I'm friends with like Alfie and this guy 9to5er and I was talking with them a bunch about their experience, like as they were coming up, because they were from New Zealand slash Australia and so like that's a huge thing. I didn't even know that was a thing. And I kind of experienced my first like little thing where we were just hanging out with like um, just like regular people who don't do content or anything like that, and um, I remember he, we were just asking conversation of whatever, and we were. He was like, oh, like, why are you here? And I was like, oh, like Gymshark flew us out Cause we were, were, we're doing like a run club out here, and then maybe like a minute later or like two minutes later, he was like moving on conversation. He was like, oh, like gymshark athlete over here. You know, like it's like subtle.
Speaker 2:It's like subtle, um, big dog, gymshark athlete over here yeah, like it's not like he's genuinely, it's not like he's hating where he's like, oh, like this guy's like, but it's, it's like the subtle. Where I'm like, oh, that's judgment. And I was like I especially now like I've curated my environment, where I'm only around positive, supportive people that like you feel any little bit of like. I'm like is that disdain right there? Yeah, I was like, I was like I, instantly, I was like I'm never hanging out with you, ever again, just because I'm like I, I don't want to be around that shit like I. But that's, it's such a culture over there that like it's to not do your own thing and to stand out. But I'm like that's so stupid, that's so stupid. Yeah, man, what's your experience with that? Because I know that you're from there.
Speaker 1:It's everywhere bro, it's everywhere. I feel like America still has it, they still have it here, but it's just disguised a little bit differently. People keep it to themselves, but you can sort of tell like body language, but they don't like. It's not like this passive, aggressive around like banter, which is kind of like what the fuck is going on? I grew up as a kid, so like I grew up to be singing, dancing and acting. So I was always.
Speaker 1:I've been on stage and on camera since I was like eight, 10 years old. I've just been like, yeah, let's go, let's go's go. So I've always like try to shine bright or do something. Yeah, and it's just felt like constant, like dragging down from girls, from guys, from everything and like a lot of my healing journey has been like okay, you got big energy, you like being big, like keep going, and then just subtle mints of like either I was telling you like before I was like literally I'd go to parties when I was younger because I was like jacked at 2021. Like I was literally the same size I am now. Everybody just wants to size you up. Everyone was trying to start fights with me, shirt ripped, all this other shit. I'm like what the fuck is going on. Anytime I posted anything, it was judgment. I always did weird shit, like just different shit that I would see on YouTube. Whatever it was, I was like the kid you know, like 18, 19 backflips everywhere, just like just backflips like shit right, yeah, sick shit right.
Speaker 1:And then people are like oh, who's this guy's?
Speaker 2:fucking backflipping. He thinks he's so like this just because and I'm like dude I I love asap's rocking thing. He's like when did it become cool to not fucking try loser? And I'm like I. I just never understood that over there, where I'm like dude, like why is everybody hating on people that are like trying but like you're just? It's like they're all just projecting their own insecurities because they're not trying their own thing, because they're scared of everybody else judging them. But it's this constant cycle of like nobody's down to try unless you're like really down and to like be out there and not give a fuck about any of his opinion.
Speaker 1:Like you have to like I'm so fearful of being cringed. It's what it is. I'm like australians cringe tolerance so low. Yeah, americans cringe tolerance is so high. Like I was here on a boat party, this was like my own own tall poppy syndrome. I could feel cringe coming in because I'm sensitive to it. Well, on a boat and I know most people would have been cringed, but I'm like, nah, you guys don't know how cringy this is for me.
Speaker 1:And this guy was like like we're all gonna sing a song on this on this boat and anyone's seen the great showman. And we're like, yeah, he's like, yeah, let's sing it with me. And it was one of the songs that no one had ever heard. He started singing it like ah, like no, tomorrow he's a little bit drunk and he's having like a vibe. He just blasted the whole song and everyone was just like yeah, yeah. And I was like oh. I was like oh, I'm like, I wish I could support him, I wish I knew the words and say that. But I'm like, oh, man, this is so cringe. My whole body is like. But I'm like why, you know? But the best thing was on the boat was people were like dude, let him have his moment, like have a moment, like be out there, like have have that fucking moment, like I'm so happy for you to have the moment, even though it's not a part of me. It's like a detached yes from a sense of self and I'm like, oh my god, that's so beautiful.
Speaker 2:I want to be around this way more yeah, and I think that's like a cool thing about austin, too that I've like really fell in love with. Like I honestly wish I wasn't born here so that I could have came here and like moved here, because I'm from round rock, like 30 minutes from here, but so it's far enough that it's not hometown, but it's still like close enough. But I, I love that. It's like keep austin. Weird is the whole basis around it and it's like you're, you're I think you're more judged here for just trying to like be normal, like you know what I?
Speaker 2:mean like it's the opposite.
Speaker 2:It's literally the opposite, where it's like oh, you're not being broke, you're not weird, you don't do some like you don't do your breath work and sauna and some ketamine what do you mean?
Speaker 2:Or like you know, like you ain't doing some crazy ass shit. Or like everybody's starting their own business and everybody's starting like their own, like random niche thing, and it's like that's normalized and I think that's so much cooler to be like and it's an environment that I want to be around, because it's so suffocating to be in an environment that like other people because like now, especially in like I've cut off everybody that isn't supportive or it my environment is so curated now that I'm like if I step into something and I'm like I don't feel like it's right, I'll just leave. You know what I mean. And so like being in a right environment is like the most important thing ever and it's like I don't imagine how you can grow being in such a negative or like everybody in your hometown. Or like you're saying you're in a small town and everybody's like tall poppy syndrome or judges you for trying, or like wanting to be more, like you have to get the fuck out. You gotta get the fuck out.
Speaker 1:You gotta get the fuck out he's a real famous philosopher from back in the dizzos, one of my favorites. I like reading philosophy he was like a lot of people don't understand that location is like the most important thing. I couldn't agree with that. Yeah, like and there was something I was going to say oh yeah, gold Coast is very similar to Austin in.
Speaker 1:Australia. It's like I would say they're almost like sisters. It has the same vibe, same sort of people, very similar community, except it's like Australian beach and rainforest rather than Texas desert. Texas is hot as fucking humid. It's hot, fucking humid there there's no, but it's like we got like colorful spiders and you guys have like tiny little snakes and green lizards like yeah, like everywhere. But it's a, it's a similar kind of vibe and I feel like it was like for me. I was around about 27, 28 when I switched my whole friendship group as well and I like I don't experience anything anymore in terms of negativity, negativity or tall poppy syndrome or whatever it is, and when you do it's like foreign.
Speaker 2:Yeah you're like ooh.
Speaker 1:Yeah, and with the Austin thing too, I remember I've talked to a lot of people here that have been here for a while and I'm like, oh, this has been my experience of the States and they're like that's a fucking Austin thing I was like, honestly, even the rest of Texas is not the same.
Speaker 2:Austin's its own like little bubble and I don't like Houston or Dallas Like it, just it's not the same vibe at all, like Austin's its own curated bubble. It's so nice, oh bro, so good.
Speaker 1:So what is the plans Like how can people get around your events, your run clubs, like what's like for the next?
Speaker 2:you know, part of like this year 2025? So like the next step of Raw Dog is. So at first it was just a run club and I see, like health and wellness like booming right now, like especially like in third party spaces, people just want events, people just want to be around these like feel good things, and so I think run club was the first. It was like hybrid athlete. And then run club was kind of like the first iteration of like community base. And now there's these like coffee and like DJ parties. And now there's these like um, coffee and like dj parties, and now there's like these early morning whatever.
Speaker 2:And I see the direction being more like just events in general, like just community, and so I want raw dog to be. We change it to just raw dog club and so I want to have three events every month is the goal. Um. So run club is like the free funnel of like just as many people as we can and just intro people to like a good time and to whatever I can intro people into wellness. And then I want to do kind of the coffee and I kind of want to do like our own approach to it, but it's kind of like um, there's one, there's one event here called morning spin, and then another one is like um, coffee and chill or whatever, and it's just kind of like the similar vibes of like just being able to meet other people in a wellness space and have like different things that are there. Um, and then also I want to throw parties, so like I want to time them more around festival yes, I mean like that would be.
Speaker 1:The end goal is, like noah organized festival because I want to come to it right, like I.
Speaker 2:I think that'd be super cool to do, almost like something that's like running man. But also you can have an event that's like running man where it's like super health, but then you can also have a an event that's also like burning man, where it's like psychedelics, but then also like maybe like saunas, cold plunges there where you can and you can have breath work, and then you can do like cool, like different classes where you can have like different people come in and like teach about stuff, and like I think that would be so cool or almost like a little treat.
Speaker 2:I guess it would be like the direction more than a festival but like a festival and like music and like I want to go bro during the day. It's like cool, like wellness stuff, and then at night you fucking rage, like that that would be fucking sick, get a little nose spray and you're fucking bullying. And then next thing you know you're like and you wake up and you do it again, you know like for like a whole weekend. I think that would be that's like end goal. End goal is like to continue scaling and getting bigger, like, instead of doing like run clubs, doing like a whole marathon or like a half marathon.
Speaker 1:Yeah well, I think the whole thing of just like going out and getting fucked up and then just like feeling like shit the next day is dead. You know what I mean? It's so dead like people are so dedicated now to the health like and wellness and the healing scene, like people are healing but they also really want to have fun as well. So it's like I have, I'm feeling, I'm fit, I'm healing, I'm fit, I'm healthy. I want to meet people like I'm single or I'm in a relationship. What can we do for fun? Where can we go out and socialize where, basically, I don't have to go, get fucked up and do some shit that I'm to like regret next day and how can it be facilitated with this healthy lifestyle I have, because we still have the need to.
Speaker 1:you know like, celebrate, have fun, yeah, like.
Speaker 2:I. I think the that's the number one approach I always want to have on. Everything is like how can we have fun with whatever we're doing? Like running sucks yeah, have fun with it. Like wellness isn't always fun. Like to have a community with it so that you're at least doing it with other people. Cold plunging isn't always fun and doing all this other stuff and meeting new people is uncomfortable, but when you have a bunch of people that are also trying to do the same thing, it makes it a lot more enjoyable. You're always one connection away to some new aspiration and I'm like I want to create that for other people. I want to create value so that other people are meeting the right kinds of people. I want to curate a really cool community and continue curating this community of really high energy, supportive people.
Speaker 2:I think it's like the two. Oh, and then the small caveat that I think I connect with the most people is adults that still have their inner child, that are like still have their inner child, like I respect people so highly that are able to go through a fuck ton of life and like have all these like shitty life and still be able to have fun and have a good time Like the devil wins whenever, like, you get cheated on or something happens, and if you like lose trust in everybody, like you lose. But if you're able to like do that and then still be able to trust people and still be able to be open and vulnerable, like and still have that inner child and be able to have fun and play like, those are the type of people that I want to be around, because those are the people that have like this crazy will yeah you know what I mean.
Speaker 1:Like I had, I had a breakup. My friends spent like two and a half grand and threw me a breakup party, got a, got like a private show and shit. Dude, that was around everyone. I'm like, oh, I'm like so happy and sad at the same time. This is such a contradicting feeling.
Speaker 1:It wasn't like how do I get around this? So, as well, for people that you've inspired, if they want to support you, get around your products you know, buy, like you know all the things that you're doing. Where can they go? What, what people got to try that you're creating the brands that you got coming and like actual specific events you got coming up so events um memorial weekend, we have um our first like party that we're doing.
Speaker 2:On sunday. We have raw dog run club coming um every month. I wanted. The goal is to have all three of these events um, but you can check these out all on raw dog dot club or raw dog club um on instagram. Um, scamp is something I'm coming out with at the end of the month. I will be my smoke accessories company.
Speaker 2:Um, it'll just have like basically everything, but weed is essentially what it is Um, grinders, ashtrays, um, it's a subscription model of like for papers, so that you don't have to think about it. It's just super easy. Um, um, and then we just dropped our espresso beans, so now you can get some coffee and if you come to the events you can actually try the coffee. So that's kind of our basis. We serve our own coffee, it's free and you just like get as much coffee as you want to come out, have a good time, meet people, um, and yeah, like we're. We're kind of like still figuring it out as we go and like the direction of it. It's been our first year business but it's boomed so fast that we're like this is the first time we'll be able to come back and be like okay, what do we want to do with this thing that we've built?
Speaker 2:And um, I think the best way to experience raw dog is just to come to one of the events. If you're in austin or you want to visit austin, um, or london, we're going to london next month, um mid-june, to go host with our, with gymshark, at their headquarters, so that'd be super cool. Third international run club right there, um, but yeah, that's kind of how to keep tuned with with everything that's going on, or follow me noahroulette, instagram, youtube, all the tiktok, all this that tiktok. I don't use tiktok anymore. All of the things, mainly youtube and instagram right now. Cool man, thanks coming on to the show. I appreciate it.